Press releases are a very effective online marketing strategy. One press release can be distributed throughout many press release sites and end up in Google News or Yahoo! news.
I consider press releases to be among one of the best ways to promote your website and increase the number of backlinks pointing to it.
When writing a press release remember that it is not an add. A press release is an update about your business. You can announce the opening of a new business, or anything that could be considered newsworthy. Write your press release like it is a news article.
Use this hand outline to create your press release:
1) The headline of your press release. You want to include your keywords or keyword phrases in your title.
2) Summarize what your press release is going to cover.
3) The city and state, or province where your business is located. The month, day and year that you distribute your press release.
4) A quote that sums up what your press release is about. This would be a good place to have a quote from the management or president of the company.
5) The body of the press release. This is where you write your newsworthy information about your business. You could discuss a problem that your target market has. Then explain how your business help to solve this problem.
6) In the conclusion wrap up the information and provide contact details on where to find further information. This can include your address, phone number, and website.
A press release does not necessarily have to be about a business. Human interest stories are also considered newsworthy and can be sent out as a press release too.
Press releases do go viral, and can create thousands of links to your website. PRWeb is the top press release site, but of course there are many more as you can see by doing a search in Google.
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