Writing Copy 101
A good sales letter should not seem like an advertisment. Try to think of it as a report. You are explaining to your prospects the benefits of your product, in the same way a reporter would cover a news story.
Target your potential customers with a attention grabbing headline. That is the first thing they will see so make it good.
Then you mention the problem that your customers face. Explain this problem to them. Show empathy, and a understanding of the problem.
Next offer a practical solution. Explain how your product will solve this problem. Be sure to highlight the benefits of your what you are offering to them.
Finally is the call to action. All you do now is ask them to take action, for example “Click here to order now” or “Pick up the phone, and have credit card number ready”.
Other things you can do are to weave a story into the advertisment. Always popular is the story of the underdog who comes out on top. People love to hear about ordinary people who are not doing so well, who then go on to acheive greatness{Through using your product.)
Write as if you are speaking to the reader themselves. Use the word “you”. Your ad
should be be addressing them personally.
Include a written guarantee, and testimonials from satisfied customers.
Thats it! By following that simple formula you can write sales letters that make you more money.
