Your Sales Funnel
“Successful internet marketing uses a simple formula, that if followed will enable you to make money online.”
Some people seem there is some sort of secret method to making money online. While there is a method, it isn’t a secret, and it is very easy to implement. Most people get caught up in the details, or get sidetracked, or just never get started.
The very first thing you should do is create an entry point for your sales funnel. Then you promote one web page, and build your internet marketing business on that.
People that are visiting your site are looking for information, and your #1 strategy should be to provide those visitors with high quality information. Before you ever try to sell anything give your visitors something they can use and put into practice right away.
If your goal is to make money online then this should be your initial strategy:
- Provide high quality information for free
- Set-up an opt-in page
- In exchange for your visitors Name and Email provide them with additional free training
Doing just the three steps above will enable you to build your list, providing you with one of the best ways to make money online.
Here is an excerpt from Continuity Overdrive: (Watch the entire video training series here)
Does someone want to shout out what the first point of our sales funnel? What do we have?
Participant: An opt-in page.
Lee: We have an opt-in page. Now I’m going to talk about our “Point-and-Click” funnel. Does someone want to tell us why we have an opt-in page, first of all? Why is that the most important part of our funnel?
Participant: [Build a list.]
Lee: Build our list.
Participant: Not everyone’s going to buy the first time.
Lee: Not everyone’s going to buy on the first contact. Do you know we have an autoresponder sequence in place and it doubles our conversion? We’re going to spend an entire step on writing your prospect autoresponder sequence. It doubles the conversion. What kind of content do we give away for our “Point-and-Click” funnel? Does anybody know? Has anybody seen our “Point-and-Click” funnel? What kind of content do we give away on our squeeze page?
Participant: High value, cheap content.
Lee: High value, cheap. We also give away an excerpt of what actually is in the continuity program. The “Point-and-Click” offer is people get my last workshop for free, if they pay shipping and handling, although we just changed it. Now they get it for $2.95. People get a $2.95 trial in to “Point-and-Click Coaching” and what basically happens is they get the recordings from my last workshop for $2.95 and they get a 14-day trial in to “Point-and-Click Coaching.”
So step one is the opt-in page. Step two is a video sales letter selling the “Inside-Out, Upside-down Workshop” for $2.95. The content I give away in the opt-in page is an excerpt from this workshop. Can anyone tell me why that might be a smart idea?
Participant: It gets people used to you and feeling comfortable with what you’re doing and used to hearing you.
Lee: It gets people used to me and people liking me. It gets people seeing what they’re going to get. What kind of section of that workshop gets people curious? What kind of section of that workshop? Do you want to give away a good bit? Do you think it was something random or one of the best bits?
Participant: One of the best bits.
Lee: One of the best bits. Do you think we just have that video on a page or do you think we have a list of? Let me tell you what we do. People opt-in and when they get the content there’s a video of me in front of a white screen saying, “Hi, everyone. My name’s Lee McIntyre from GetMoreMomentum.com. Listen, I want to welcome you.
In two moments’ time, I’m going to show you a really cool video. It’s called ‘The Seven Rules of Momentum.’ “It’s one of my most infamous presentations at one of my last workshops. It’s extremely valuable and it’s my gift to you. Enjoy!” Why do you think I have that kind of intro? It’s a bit more detailed then that but why do you think I do that?
Participant: You’ve got people hooked on what it is that’s coming. You’re giving them something.
Lee: We get people hooked. We explain what’s happening. It doesn’t exist in a vacuum. We’re also previewing people for the offer we’re going to give them. We also say, “Watch the content and then at the end of that if you like that I’m going to give you an amazing offer where you can enjoy not just 20 minutes from the workshop, you can enjoy two days from the workshop for $2.95,” and then I say, “Enjoy!”
It’s very risk free and very friendly. Then people watch the video and what do you think happens at the end? Do you think it just stops? No, there’s another video of me on a white screen saying, “I really hope you enjoyed that. By the way, that was 20 minutes from my ‘Inside-Out, Upside-Down Workshop.’ People loved it and you will too. Guess what? Now you can get it for just $2.95.”
We have different offers. In some offers you can get it for free if they pay shipping and handling. That’s what we do. That content that we give away on the opt-in page really gets people excited and really helps our conversion.
Andrew: Lee, will you share what your conversion rate is on people who’ve seen the videos and people who signed up to the trial?
Lee: It varies from traffic source is the short answer. Some affiliates get a 10% conversion, some affiliates get a 1% conversion and it massively varies from traffic source.
One of the things we’re strongest on is analyzing our data and analyzing our numbers and we break everything down. I can tell you now when Marlon Sanders has sent us traffic before we’ve had double buy-in traffic. So people who’ve bought from somebody else, then Marlon Sanders has had an offer on their thank-you page, they’ve bought from that offer and then on his thank-you page they’ve had our offer.
Who thinks that’s going to be really high-quality, endorsed traffic? That traffic converts at 15%. We’ve had traffic like that from Brian McElroy—double buyers. Double buyers are really good traffic. We’ve also had traffic from some of our affiliates like Jit Uppal, who has pop-unders. What kind of conversion do you think we get from that?
Participant: Low.
Lee: Yes, really low.
This is a tangent. One of the things that I’m always suspicious of is when people come out with really absolute figures like, “My conversion rate is ‘X,’” because it really does vary from traffic source. If someone sees a pop-under, you’re not going to get more than a 1% conversion no matter what your offer is. If you have double buyers who have bought from one place and then another place and another place and then has seen your ad, really you should be looking at high-quality traffic, high-quality conversion.
We have the opt-in page. We send people to this video where we really give good content and we have an intro and an ‘outro.’ Actually, what I should also say there is when people opt-in they don’t initially get the content. They opt-in and we take them straight to the video sales letter. They opt-in and they go straight to the video sales letter and there’s some text at the top saying, “Thanks for opting in. Listen, your goodies are going to be in your inbox in two minutes time but in the meantime just watch this video, sit back, relax and check it out.”
I’m giving you an overview of the funnel and I’m going to break it down for you in the next few sessions. What do you think we do to people who don’t buy?
Participant: Go back.
Lee: We have to go back.
Participant: With another offer.
Lee: So number three is a prospect AR sequence, a prospect autoresponder sequence.
In the prospect autoresponder sequence, we have some really cool stuff and I’m going to show them to you. We have testimonial medleys. Did you see those testimonials at the start of this workshop? We have medleys of them. We have like two testimonials and me coming on stage saying, “Look, that’s what Daniel thought of our last workshop. Pretty cool. Now let’s go see what Dean thought.”
Then a few more testimonials come up. I say, “Look, they all loved it and some of them paid ‘X’ amount to come. Now you can get it for free,” or $2.95. “But don’t take my word for it. Here’s another testimonial.” We create these medleys. We also have a lot of leaked content where we take content from the workshop. We have a strategy called “The Secret Whisper” strategy that we taught at the last workshop.
We took an excerpt and in the autoresponder sequence for a prospect we just say something like, “Listen, how would you like to quadruple your revenue with e-mail marketing? Go check out this free video prepared for you.” When they go to the free video, what do you think happens? There’s an intro of me saying, “Hi, everyone. Lee here. Welcome. Thanks for clicking the link.
Recommended Reading
- Internet Marketing
- Is Internet Marketing Right For You?
- The Three Things I Learned About How To Make Money Online
- Creating and Marketing Your Own Information Products
- Sales Letters Factory Review
- The Fastest Way From Zero To Payday In Internet Marketing
- Getting Started With Internet Marketing
- WordPress Basics Checklist
- The Truth About Internet Marketing
- Affiliate Marketing
